Nike  

Truth

People need to be check for signs of breast and testicular cancer way more frequently than they think. 

 

Proposition

Nike encourages people to examine their bodies for signs of cancer at the end of their workout with its project 'Just Check It'.

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Nike Training Club app

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The Last Move guidance on Nike Training Club app.

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Stickers will be placed in gyms and changing rooms.

Personal trainers will be encouraged to incorporate The Last Move into their classes.

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Clothing will be sold in gyms serving as cheeky reminders to Just Check It.

If you've forgotten to do The Last Move, instructions inside prompt you as you take off your gym kit.

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Stunt at football matches during free kicks, to highlight how checking should play a vital role in sport.