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HAND SINITISER
We earned our place at Adam and Eve DDB by answering a brief.
How do you get hardcore carnivores to consider eating less meat?
Our answer: Hijack hand sanitising stations outside fast foot restaurants, filling them with fake blood, to catch people red-handed.
The outcome: 80 pieces of coverage, 498M readers and 11k social shares.
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We placed our Hand Sinitiser outside fast food chains such as KFC and McDonalds.
Our Victims.
Our Coverage.
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