On the 20th of October, the government deleted plans to get Brits to eat less meat. We used this as a perfect opportunity to take matters into our own hands.
We hijacked hand sanitising stations with blood like dye and placed them outside meaty fast-food chains. Instead of customers cleaning their hands they covered them in blood. We then hit them with the hard-hitting fact that eating less meat could save up to 8 million lives by 2050. We prompted them to take action by cutting out meat once a week as the responsibility of eating less meat is in everyone’s individual hands.
We placed our Hand Sinitiser outside fast food chains such as KFC and McDonalds.