Hand Sinitiser

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Truth

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On the 20th of October, the government deleted plans to get Brits to eat less meat. We used this as a perfect opportunity to take matters into our own hands.

 

Idea

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We hijacked hand sanitising stations with blood like dye and placed them outside meaty fast-food chains. Instead of customers cleaning their hands they covered them in blood. We then hit them with the hard-hitting fact that eating less meat could save up to 8 million lives by 2050. We prompted them to take action by cutting out meat once a week as the responsibility of eating less meat is in everyone’s individual hands.