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TFL X PLAYSTATION
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A unique collaboration with TFL where we took over a whole carriage turning the seat patterns into a playable maze.
To do this we created a bespoke design inspired by the infamous Victoria line moquette. The overhead posters were swapped in with our OOH campaign, featuring other parts of the city that we'd turned into play, showing that play is everywhere, even on your daily commute.
Behind the scenes
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Bespoke cusions
Reactions
Role: Creatives
Creative Directors: Paula Hochberg, Ant Nelson & Mike Sutherland
Designer: Roberto Celentano
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