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Strut Safe x Spotify
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Truth
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At night women can't enjoy the simple pleasures of listening to music on the street due to having to stay alert to danger.
Proposition
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Strut Safe, a charity assuring women get home safely, will partner with Spotify to prompt men to adjust their behaviour on the street.
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Idea
Use Spotify data to target men, at night, on the go and interrupt their listening.
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