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Smartwater
Truth
People tend to drink water in moments when they need to
think fast and the pressure is on them.
Proposition
Smartwater buys you thinking time.
Topical.
Limited edition bottles for every occasion. Each bottle will have markings to tell you how much water to drink depending on how much thinking time you need.
Panic prompts will be placed inside the bottle caps.
TVC
Smartwater will sponsor programmes where people are under pressure and need smarter thinking time.
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