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Smartwater 

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Truth

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People tend to drink water in moments when they need to

think fast and the pressure is on them.

 

Proposition

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Smartwater buys you thinking time.

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Topical. 

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Limited edition bottles for every occasion. Each bottle will have markings to tell you how much water to drink depending on how much thinking time you need. 

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Panic prompts will be placed inside the bottle caps.

TVC

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Smartwater will sponsor programmes where people are under pressure and need smarter thinking time.

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