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COPPAFEEL!
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Most young women aren't regularly checking their breasts for signs of breast cancer as they feel it's an older woman's disease. This means that breast cancer is more deadly for young women as it's often caught at a late stage.
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Using the popular aging filter, which has over 9.5 billion users online, we sought to change the face of breast cancer to one that was more familiar, working with real breast cancer survivors, to show you're never too young to get breast cancer.






Role: Creatives
Creative Director: Paula Hochberg & Molly Wilkof
Creatives: Jane Barker, Gaby Grant,
Sali Horsey & Zoe Nash
Director: Molly Manning Walker
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